AI use policy

X77 Group uses artificial intelligence deliberately and transparently. This policy sets out how.

What AI does in our pods

Research and list building, data enrichment, first drafts of emails, sequences and ticket replies, call and ticket classification, quality scoring against agreed standards, and assembling reports. These uses increase output per seat and reduce cost.

What people do

Every customer-facing message is reviewed and sent by a person. Every call is made by a person. Judgment calls — qualification, escalation, negotiation, relationship — are made by people. AI never impersonates a human to your customers.

Disclosure

We tell clients which tools are used in their pod and on what data. Where a client's customers interact with AI-assisted channels (for example, AI-drafted chat replies), the client decides what is disclosed to their customers and we follow that policy.

Data

Client data is used only to deliver that client's services. We do not use one client's data to train models for another. Tools are selected for enterprise data-handling terms, and access is governed by the client's controls and our data-processing addendum.

On this website

Articles and page copy are drafted with AI assistance and edited and approved by the X77 leadership team. Opinions are ours.