Virtual CRO
A Chief Revenue Officer on your executive team — with the pods to execute underneath.
The Virtual CRO service runs your entire revenue function: forecast, pipeline, playbooks, hiring, compensation and reporting, led by AJ Smith or a senior revenue leader from his team, with SDR, SDM, BDM, CSM and RevOps pods working to one plan.
What the Virtual CRO owns
The whole revenue cadence
Plan
Annual and quarterly revenue plan, segment targets, capacity model, pipeline coverage targets.
Pipeline
Outbound and inbound motions designed and run through SDR and SDM pods; weekly pipeline review.
Forecast
Stage definitions, conversion rates, forecast call every week, accuracy tracked and reported.
Playbooks
ICP, messaging, talk tracks, objection handling, demo and close process — written and enforced.
Retention & expansion
Customer success pod, renewal calendar, NRR targets and expansion plays.
Reporting
Board-grade monthly revenue pack: pipeline, forecast, conversion, retention, cost of sales.
Cadence
Weekly, monthly, quarterly
| Daily | Pod stand-ups run by team leads; AI-assembled activity and pipeline dashboard |
|---|---|
| Weekly | Pipeline and forecast review with you; coaching reviews with team leads |
| Monthly | Revenue business review chaired by AJ Smith; board-ready pack delivered |
| Quarterly | Plan reset: targets, capacity, hiring, comp; presentation to your board or investors if required |
Get a quote
Put a CRO on the team this month
Scoped in a call, quoted in 24 hours. Fractional while you grow; a bridge to a full-time hire when you are ready.