Insights
The Australian and New Zealand guide to offshore sales and support teams in 2026
ANZ companies have outsourced support for years but rarely built structured outbound. Here is how Sydney, Melbourne, Brisbane, Perth and Auckland companies use Manila-and-Cape-Town pods to grow at home and abroad.
I spent a decade on ASX and NZX boards, and the pattern was the same in every growth company: good product, loyal customers, and a sales function that depended on two or three people who had been there forever. Structured outbound was rare; customer support was outsourced to the cheapest bidder; and the cost of a Sydney SDR made the hiring plan look impossible.
What has changed
Australian and New Zealand companies now sell into the US and Asia earlier, which means coverage across time zones their small teams cannot staff. Buyers at home behave like buyers everywhere: they research with AI, ignore templated outreach and expect fast replies. And the local labour market for sales and support talent has stayed tight and expensive.
Why Manila and Cape Town, together
Manila sits inside the Australian business day — two hours behind Sydney, level with Perth — and has the deepest customer-support workforce in the world. Cape Town is eight to nine hours behind Sydney, which is ideal for late-day and overnight coverage, and produces native-English SDRs and account managers who sell well into the US and Europe. An ANZ company with export ambitions can run its home-market support from Manila and its US outbound from Cape Town under one management model.
Typical ANZ pods
- SaaS and technology: outbound SDR pod for Australia and the US; onboarding specialists; Tier-1 support.
- E-commerce and retail: 24/7 support and order operations across Manila and Cape Town.
- Accounting, bookkeeping and advisory firms: white-labelled bookkeeping and AR pods from Cape Town's chartered-accountant pipeline.
- Property and financial services: lead-qualification desks and appointment setting for brokers and advisers.
- Recruitment: sourcing pods.
How we contract in Australia and New Zealand
Australian clients contract with X77 Ventures Pty Ltd (ABN 40 679 566 137), our Australian subsidiary on the Gold Coast; invoicing is in AUD and the Australian Privacy Principles are observed. New Zealand clients contract through the group's Australasian operations. Pilot terms are the same as everywhere: 60 days, monthly in advance, replacement guarantee. And the executive accountable for your numbers has sat on ASX and NZX boards, so the reporting will look familiar.
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